How many times you get to tour a new development with the builder? I can't remember a day in the past years where we see builders show up at the sales office - just to say hi - to prospect buyers. Now, builder start showing up at events. They're trying to build relationships with buyers. Hoping this approach will help 'close the deal.'
Hm, is this a sign that a) sales really slow moving, or b) desperation? Take your pick. Your guess is as good as mine.